Creating a Social Media Presence

In this episode, Tony Cantwell is joined by Alan Hennessy, Head of Digital & Social Media at Kompass Media, to discuss tactics on how companies can create and improve their social media presence online, how to create content that engages their audience, and how to build their brand.

Key points include:

1. How do you find YOUR audience

2. How to utilize Twitter to improve engagement and build your followers

3. The huge benefits of blogging

4. How Google rankings work

5. Valuable sources of content you may be missing

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