AI is only as good as the prompts you give it. In this hands-on, one-day workshop, you’ll learn how to design powerful prompts that generate accurate, relevant, and creative results.

Whether you need to write better reports, create marketing campaigns, analyse data, or brainstorm new ideas, you’ll leave with practical tools you can use immediately.

You will learn how to structure clear, purposeful prompts, to achieve more accurate outputs, save time on everyday tasks, reduce risk, and make better use of AI for analysis, writing, and decision-making.

What You Will Learn

• How to structure prompts so AI understands exactly what you need

• How to apply prompting techniques across common business tasks

• How to improve outputs through iteration and refinement

• How to build a reusable prompt library for your role or team

Course Content

• Introduction & Foundations of Prompt Engineering
• Exercise – Poor Prompt – Improved Prompt – Professional-grade prompt – Comparing the outputs
• The Core Prompt Framework
• CLEAR (Context, Logic, Expectations, Audience, Response format)
• Platform-specific Prompt Optimisation
• Advanced Prompt Techniques
  
  • Iterative prompting -Prompt refinement loops
  • Asking AI to Challenge assumptions
  • Self-critique prompts –assessing for errors and hallucinations
• How to reduce Risk & Improve Reliability
• Build a multi-step prompt for – Business case development / Risk Assessment / Strategy brainstorming
• Responsible AI Use
• Creating Prompt Libraries & Automation

Who Should Attend

This workshop is designed for business professionals, managers, and teams who want to use AI more effectively in their daily work. It is suitable for beginners and regular AI users alike. No technical background is required.

Certification

On completion of this one-day training course, you will receive your Certificate of Attendance. Please note certificates are issued at the close of the training course to participants on completion of the course.

This course may qualify for CPD points. Please check directly with your association or awarding body to see how many points they will award.

Cost

An ‘Early Bird’ discounted rate of €499 is currently available. This training course normal rate is €599. Places are limited and are allocated on a first come first served basis.

The course cost includes all course notes and Certificate.

For more information on the specific course content and tutor information, please contact andrew@cmgtraining.com